The platform is rolling out a fresh option that allows them to reduce the quantity of AI-made videos appearing in their streams. This step comes as the service revealed that it now features more than 1 bn AI-generated clips.
Pilot Phase and Launch
This change is being tested over the coming weeks before a global rollout. This shift coincides with a rise in content created by AI, driven by new content generation software.
AI Content on Other Platforms
Recent reports that almost a tenth of the most rapidly expanding video streams on a competing service exclusively feature AI-generated videos. A significant portion of this content is deemed “AI slop”, a label for substandard, factory-style content that is frequently illogical or dreamlike.
“We know from our community that a lot of users like content made with AI tools, from digital art to educational videos, and we aim to give people the power to see more or less of that, depending on their own choices,” stated a spokesperson.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its service identified as artificially created. Overall, over 100 mn videos are submitted to the app each day, making clips made by AI a relatively small percentage of its complete catalog.
Customizing Your Feed
Users will be able to reduce or increase the volume of AI content they watch by using the topic control feature in the platform and selecting “AI-generated content”. Further subjects that are already be controlled under the tool encompass news, clothing, beauty, and dance.
Content Labeling and Policies
Its rules mandate users to identify lifelike AI-made content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be taken down under its terms of service.
Additionally, the platform will henceforth apply an AI-generated tag to content made using its own AI tools, or flagged by an cross-platform project for identifying artificial media. This action is designed to deter users from attempting to evade the disclosure requirement.
AI Literacy Programs
The company is additionally introducing a two million dollar AI literacy fund for specialists and organizations to develop educational content about responsible artificial intelligence. This initiative will assist non-profit groups focused on teaching computer science.
Content Safety Approach
The video-sharing app has defended its content review process, amid debate over proposals to cut jobs for numerous content moderators in the UK. The company is expected to eliminate 439 jobs in its content moderation department in London, with trade unions and online safety experts voicing alarm that staff are being displaced by automated systems.
A company official stated that human moderation would still have a role, but automated tools can shield workers by removing the most distressing content prior to it has to be seen by humans. TikTok reported a notable drop in disturbing and violent content seen by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as rapidly, which is why a extensive automated help is proving valuable operate efficiently.”
